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The chances are, especially if you are a smoker that you will have heard of the electronic cigarette (or e cigarette) by now. However, as the popularity of the product undoubtedly increases, there still remains much confusion as to what this electronic device is and does.
The questions considered in the title, officially at least, remain largely unanswered, but we can have a look at some of the things that are known about e cigarettes and the industry that surrounds them.
The electronic cigarette has been in existence since around 2003, although it wasn’t until about 2008 that these things really started garnering some significant mainstream attention. During the next couple of years the e cig really took off, with more and more online distributors of the product appearing.
Despite its rapid rise in popularity, the electric cigarette has had far from an easy or comfortable ride, with many obstacles still to face in the future. A whole host of legal conflicts have been fought, some won, and some lost as the battle for a determining product status has ensued. What is the electronic cigarette? How can it be classified? How can it be marketed? Is it safe? Again, many of the answers to these questions remain in limbo.
Initially, many distributors were marketing the e cig as a method to quit smoking and a healthier and safer method of smoking than tobacco cigarettes. There is no ‘ignition’ with an electronic cigarette and therefore no burning and no smoke. Additionally most e cigarettes don’t contain any actual tobacco, so it is easy to see how these “safer smoking” claims originated. A smokeless, tobacco free cigarette!
Health authorities and local and national governments stepped in and disputed the claims and protested that as yet, the product had not been through enough testing to substantiate any of them, and they had a point. After all, the e cigarette still contained (in most cases) nicotine (in liquid form), which is of course highly addictive and in its raw form, actually poisonous. This was never going to be a smooth ride for distributors.
So, where does this leave the whole debate now? Do smokers have a genuine alternative to tobacco smoking on the market and is there a future for e cigarettes?
Well, in December of 2010, the Hollywood movie, “The Tourist” saw Johnny Depp sitting, opposite Angelina Jolie, on a “no smoking” train “vaping” away on an electronic cigarette. Earlier in the year, actress Katherine Heigl and David Letterman shared a well publicised e cig moment on the Late Show. Despite the many legal hurdles that still need to be negotiated, it seems the people that this could mean the most to, smokers, are making their own decisions.
I have spoken to many people and read many other stories of smokers who have turned to the electronic cigarette as an alternative to tobacco cigarettes and who believe that it has made huge differences and improvements in their lives. Some haven’t touched another traditional cigarette since they made the switch. Many e cig users also claim that this alternative smoking method is actually significantly cheaper (in the long term) than smoking tobacco cigarettes.
My dad died from a passive smoking related lung cancer, and I wonder if e cigarettes had been around and accepted 30 or 40 years ago, might it have made a difference for him? None of that dirty old, second hand smoke to breathe in. One wonders and only time will provide these answers, provided the e cig is actually given that time.
While we wait for official word on the future of electronic cigarettes, people are making their own decisions. With Hollywood also seeming to embrace the product, is it just a matter of time before e cigarettes replace the old ‘analog’ cigarettes and change the future of the tobacco industry and of smoking forever?
Without a doubt you have seen many vehicles on the road sporting some kind of car graphics. Some are standard while others are intricate works of art. They have become increasingly popular over the last few years as a means of individualizing and improving a car’s appearance, as well as for advertising purposes. Businesses use car signage to advertise their services and/or products. It is plain that these kinds of graphics undoubtedly help to boost business, especially since the signage is constantly on display wherever the vehicle happens to be. Nevertheless it is also important that one bears in mind that there are costs involved when this type of advertising is selected.
The majority of businesses that provide advertising like will need you to agree to a meeting with them. It is during this consultation that they will enquire about your ideas for the signage. They will select those graphics that you have approved, and which they feel will be the most suitable for your specific advertising needs. You will be billed for this consultation, either beforehand, or the fee will be included in the final purchase price.
Your ideas, coupled with the talents of the designer, are combined, and a graphic for your business will be produced. Depending upon the amount of detail in the graphic, this can take some time, so do not expect immediate results. Not only will it take longer, but more detail will also mean you will pay more. Unique designs, like those that do not contain exclusive branding, will invariably cost around $1,000.
When the design has been approved it is then printed. Basic vinyl designs usually cost about $10 per square foot, but this can be as much as $20. Again, the price depends largely on what your demands and preferences are.
Lastly, the final expense you will need to consider is that of installation. Depending upon the size of your vehicle this can cost as much as $1,000 as well. While you might be inclined to cut corners wherever you can, it is best not to when it comes to installation of the car graphics or car signage. When car graphics are not installed properly they do not last, and they can be quite an eyesore.
Naturally the amount you spend depends also upon which company you choose to work with. Make sure that you do a bit of research on more than a couple of them. Also, get preliminary quotes for comparison purposes. If you really want to be sure that you are making the right choice, investigate their previous work. In doing so, you will stand a much better chance of finding the right designer to work with.
Of course, many people choose to have car graphics put on their car simply to make it look nice and give it some personality. Some graphics are relatively cheap and will set you back around $60 or so. Naturally you can expect that figure to rise depending on the size and quality of the graphic. Over the past few years machines have been made that print well on vinyl. Thus the graphic designer has much more scope and opportunity for designs. This has led to many new ideas and tools, such as computer programs, and printers, that are able to provide top quality designs.
As recently as five to seven years ago, careers in the publishing industry were actually limited because of the small number of existing publishing houses, and the majority of those have been privately owned for generations and remain so today. However, many opportunities exist in the publishing industry because of the new innovative technology that has arisen out of the Internet.
Probably the most obvious job within the publishing industry is that of an author. The second most well known or recognized job outside of the publishing industry is that of a literary agent, and the third is editor.
Authors write the material or texts that are to be published. They submit their work to literary agents who forward the work onto the editors of publishing companies. Sometimes authors will forward their work directly onto the editor, foregoing the agent who will take a percentage cut of the author’s paycheck.
If the author is really lucky, the editor will call him directly with a job.
One of the problems is letting go of out-dated thinking and processes. While some places may have a ‘top-down’ problem, others have leadership that actually do think in terms of the 21st century and new media opportunities. But they are most likely the exception. Part of the problem is one of a slow-to-change work culture.
There are many (great) veteran editors and sales people in publishing companies near and far that have held on tightly to the same way of doing things; editors used to only have to work on a print version of a magazine and sales made fairly easy commissions on recurring print advertising. Now editors frequently have several outlets to satisfy (print, web, podcast interviews, webcasts and, yes, videos) while sales people have to sell sponsorships for these new content vehicles. Sales people also need to understand these new technologies to convincingly sell them.
Thepeople working in desktop publishing use a computer software in order to produce and format publication material. They basically use numbers, text and data to prepare the publication material. The publication material can range from newsletters, newspapers to magazines and books.
There is a huge demand for people in the desktop publishing industry. In fact the statistics show that about 4 out of 10 desktop publishing professionals work in various newspapers, books, periodicals and directories. Every 1 professional out of 4 work in the printing industry and other related activities.
The statistics also show that employment figures are also expected to grow faster in the near future.The jobs are easily accessible for people with a certificate or degree. To receive a degree you can get a training from an accredited vocational school or college. The time that you’ll have to invest in order to get a certificate in desktop publishing is not much, in fact it in about a year, what it takes to get yourself a desktop publishing certificate.
There are other lesser known jobs in the publishing industry other than author, agent, editor, and publisher. One of these lesser known jobs is that of author publicist. The publicist takes the published book, the author, and puts together a public relations campaign that goes beyond simply marketing. If the author is a growing phenomenon, chances are that the publicist can be seen right beside the author during book tours.
IV sedation basically means administering the sedation through the veins. IV stands for intra-venous. There are some dental procedures that require the patient to be sedated. This can be done two ways – either through general anesthesia or through IV sedation medication. Most dentists and even patients prefer IV sedation over general for several reasons.
IV Sedation vs. General Anesthesia
Though the result is the same, both procedures are quite different. With general anesthesia you inhale the sedation gas through a mask whereas with the intravenous sedation medication is administered with an injection through the veins.
General anesthesia causes complete unconsciousness where you are not aware of anything around you whereas when you receive IV sedation, you are aware of what’d going on and can even respond to the dentist’s visual clues. With both methods, you do not feel any pain at all.
One of the reasons why dentists prefer the IV method is that it allows them to monitor the situation more closely and adjust the levels depending on the patient’s pulse, oxygen levels and blood pressure.
What Happens in IV Sedation
If you and your dentist have decided on IV sedation there are a few things that will happen. First your dentist will ask you several questions to determine your entire medical history, complete with any incidences of allergies, heart problems, diabetes or other conditions. Accordingly you will be evaluated for the procedure depending on whether you are on any kind of medication